Rebranded

September 29, 2009

Tags: animal planet, gatorade, jack in the box, logo, rebranding, ups
Posted in: logos

I’m a huge geek when it comes to logos. I love when companies change their branding (for the better). Unfortunately not all rebranding is successful. The one that comes to mind for me is the Animal Planet logo. Their previous logo made sense. It was very literal with images of the earth and an elephant. When I first saw the new one I was confused. Don’t get me wrong. I love the use of typography exclusively in logos, but this doesn’t work for me. I’m not sure why the “M” is turned on it’s side. Can someone shed some light? Are there any logos out there that you absolutely love (or despise)?

Thanks to Design Reviver and BrandXpress for their graphics!