Archive of "packaging" Category

Vintage Raisin Bran?

October 15, 2009 // No Comments »

Has anyone else seen this “vintage” packaging for Raisin Bran? It caught my eye at Dominick’s and it made me stop and wonder what it was. So I guess the repackaging worked. I think it’s only for a limited time though. I went to the Post website looking for info on this and I couldn’t find anything. Weird.

Posted in logos, packaging

On your mark ..

October 11, 2009 // No Comments »

In honor of the Chicago Marathon today and a trip to the Field Museum where a mini “history of shoes” was on display, I thought I would post some interesting images of footwear.

Posted in history, packaging

Packaging: Double Bag

September 18, 2009 // No Comments »

What a clever idea for nuts, especially peanuts! This “double bag” concept is from Noémie Cotton. I’m sure this could be repurposed for other needs. Any ideas?

Posted in packaging

Packaging: Scope Outlast

September 17, 2009 // 1 Comment »

Check out Scope’s new packaging. Here is what the brand manager for Scope, Christine McGovern, has to say about it ..

“We purposely put this product in a bottle that would speak to the consumer that this is something new and different. We really wanted to reinvent Scope with this,” said McGovern. “We are also trying to drive more consumption. One of the things we’ve learned is that consumers tend to put the bottle underneath their cabinet so if you want consumers to use the product twice a day as part of their routine if it is out of sight it could be out of mind. Having a bottle that is counter-worthy can help drive more usage and consumption to help bring those extra sales to the marketplace.”

I agree that attractive packaging definitely sells a product no matter what.

Posted in packaging